Professional Development Seminar



October – May [Mondays – 7:00-9:00 pm]

$225 for series (or 3 payments of $75 each)

$30 per session

(Limited to 12 students so enroll soon!) Seminar dates are  10/7; 11/18; 12/2; 1/20; 2/17; 3/17; 4/7; 5/5

The 8 sessions cover the basics of creating a thriving art career.  The series explores the practical issues associated with sustaining a successful artistic practice. You’ll learn about the challenges of maintaining an active studio practice, gaining exposure, being legal, documenting and speaking about the work, developing a publicity strategy, creating an online presence and more.

Take this class to move your artistic career forward if you are a beginning or emerging artist or a seasoned artist who is unfamiliar or uncomfortable with online strategies. If you’re not sure it will be a good fit, please call for more information.

Sessions will include presentations, written materials, discussion, and application activities in class or for homework. You may attend one or all sessions. For those enrolled for the entire series, you will have an accountability partner to help keep you moving forward and a private FB group for discussion and problem solving and I will be able to answer questions between sessions about ongoing work. We will cover a specific area of career development each seminar as described below.

All sessions are on Mondays from 7:00-9:00 pm. Monthly topics are subject to change based on class interest and needs.

 Session Overview (The abbreviation DTW = do the work)


  • How & why to use a blogs. Website or blog (which & why)
  • Purchase a domain and create a blog (Blogger / WordPress)
  • Using a blog as a website or creating a simple website (WordPress, Weebly, FASO)

DTW: set up a site or revise an existing site

NOV 18 – BUILD A ROADMAP TO SUCCESS – Strategies, focus, direction

  • Clarify who you are, what you do, where you want to go and the fundamentals of how to get there. Benefits of a written plan.
  • Identify your target collector, client, and customer and find where they are.
  • Creating a success plan, goal setting, budget & time mgmt
  • Devising strategies – business (busy-ness plan) plan & art development

DTW: Write a plan

DEC 2 – SHOW US WHO YOU ARE – Documenting yourself & your work

  • Inventory documentation and records of the work – software options
  • Documenting your work using digital equipment

DTW: Write or revise a piece for your Artist’s Packet – Resume, Statement, Bio, Blurb, Elevator pitch.

JAN 20 – BE LEGAL – General business practices and taxes for artists

  • Starting your business / name registration. Forms – sole propr. LLC, etc.
  • Taxes for artists & recordkeeping for bookkeeping, tax deductions, GRT, Getting tax-free materials, filing NTTC forms
  • Legal Rights & Protections: Copyright, contracts & working with clients and galleries

DTW – Set up your business legally – or -Review and revise a contract

FEB 17 – SHOW IT – Preparing to show

  • Making lots of work – cohesive body, where do you belong
  • Finding studio space
  • Routines & Systems to stay prepared for opportunities (for documentation materials, images, deadlines, etc.)
  • Determining prices, (basis for determination, when to raise, prints vs originals, wholesale, retail prices, consistency, etc.)
  • Framing, packing & shipping, insurance, refunds, repairs

DTW: Research, devise, revise or format a price list  – or a Resource Manual (vendors, etc.)

MAR 17 – SHOW ME THE MONEY – Crowd-funding; Proposal& Grant Writing

  • Types of crowd-funding and platforms, elements and examples of successful campaigns
  • Elements of grant, fellowship, commission and residency applications. (We will not cover licensing, public art or commissions)

DTW: Participants will fill out a sample application. One “winning” application will receive the   next session tuition free (or refunded if paid).

APR 7 – SHIP IT – Showing/selling in Galleries, exhibition, and online

  • Where should you show – galleries, museums, alternate spaces, etc.
  • Getting a gallery. Working with galleries
  • Open studios, pop-ups, guerilla galleries, etc.
  • Selling online – your site, BigCartel, Etsy, eBay, Zazzle, TurningArt, etc.
  • Juried exhibitions – when and why
  • Event planner (get it on BAS blog)

DTW: Research and apply for a show or plan an event

MAY 5 – TELL US ALL ABOUT IT – Promotion & Marketing

  • Publicity packets, press releases, other free publicity (guest posts, etc)
  • Devising a cohesive marketing strategy
  • Giving artists talks and demos
  • Show notices, newsletters, email, mailing lists, etc.
  • Getting an article in a magazine
  • Relationships, Networking and Social Media
    • FB business page, Twitter, Google+, Pinterest, etc.
    • Soc Media marketing systems & routines to save time

DTW: Devise a publicity packet, marketing strategy or social media calendar/strategy

Questions? call 575-528-8912 or email Jean


Click the REGISTRATION LINK below to pay through a secure PayPal link. Or call to reserve your spot and pay by credit card, check or cash at the beginning of class.

Register for Seminars